Canvas8
Consumer trends and intelligence — Insight and brand strategy reports — Research
Canvas8 is a leading authority on consumer behaviour, and their global library of reports, case studies and signals informs a wide subscriber base of top brands and heavyweight marketing agencies. The reports I write aim to offer deeper insight into market trends, subcultures and consumer behaviour to deliver actionable insights for brand strategy. I’ve reported on plant-based burgers created for carnivores, the Instagram account reframing a continent, the eco-credentials of train travel in Europe and sustainable commuting in a post-pandemic era. Over the years I’ve had the privilege of speaking with key industry figures, entrepreneurs, Oxford scientists, and National Geographic photographers to deliver fresh thinking and new ideas. Plus, my knowledge of brand and cultural strategy developed through Canvas8 enables me to support the businesses I work with to establish a meaningful connection with their desired audiences.
Reports
Why are Britons going wild about gardening? - March 2022 (read full report)
Could Covid-19 pave the way for a greener commute? - June 2020 (read full report)
How are HNWIs levelling up their daily commute? - June 2020 (read full report)
How are women shaping the luxury car market? - February 2020
How are train stations transforming in the UK? - October 2019
Case Studies
JO&JOE: An Open House for Social Stays -February 2020
ÖBB: Pioneering rail routes for eco Europeans - December 2019 (read full article)
SEATFROG: Auction app bags Brits first-class seats - August 2019
SUFFERFEST: Craft beer for active drinkers - September 2019
AWAY: Packing wanderlust into chic suitcases - October 2019
OMIO: A swiss army knife for European travel booking - July 2019 (read full article)
COZYCOZY: Streamlined search for French travellers - July 2019
SECRET COMPASS: Extreme escapes for intrepid tourists - July 2018
EVERYDAY AFRICA: Reframing a continent via Instagram - July 2018 (read full article)
KNOTS & VIBES: Weaving ethics and diversity into fashion - March 2018
BRISTOL ENERGY: Green, local power to the people - July 2017
ALL WORTH IT: L’Oreal turns self-doubt into self-worth - May 2017
IMPOSSIBLE BURGER: ‘Clean meat’ for carnivores - May 2017 (read full article)
PETER AND JANE: Relieving the pressure of parenthood - March 2017
ZUME: A pizzeria run by robots - February 2017
TONIC: Health news prescriber by Vice Media - January 2017
GOOGLE TRIPS: An app that organises your wanderlust - November 2016