Weekend:IN

Brand strategy — Tone of voice —Copywriting

Inspired by fashion, art and design, the Weekend:IN team feel like the stylish best friend we all wish we had. Not only a destination to find and discover new independent brands, but their creative studio is also dedicated to them too, offering a wide range of branding and marketing services. But despite having a clear understanding of their value, their brand voice had none of the confidence, style or sense of fun they shared as a team. We started from the beginning; defining their audience personas, developing their key messages and creating a brand voice that felt playful and authentic. The result? A fresh new website which is as bright and bold as the people behind it.

• Audience Personas

• Brand Messaging

• Website Content Planning

• Copywriting

• Tone of Voice

Final Website.