Soil Association Certification

Digital strategy, content planning and design— User experience—Social media marketing—Campaign planning and activation

With their Digital Content Manager off on maternity leave and a recruitment freeze in place, the Soil Association Certification team needed freelance support on all things digital; from digital marketing tactics to web best practice, paid social, UX and SEO. I provided a host of digital expertise to the team, delivering a planned schedule of website and social activity for various projects and campaigns, including their hallmark campaign Organic September, the BOOM Awards, and their Annual Trade Conference two year’s in a row.

• Copywriting

• Tone of Voice

• SEO strategy and Keyword Research

• UX

• PPC

• Content Management (Umbraco)

“I’ve worked with Ally on a few occasions now and have always been very impressed by her so couldn’t recommend her enough if you’re looking for a digital content specialist. She knows her stuff and I always felt confident in her recommendations and ability to deliver, but equally, as importantly, she has the best attitude so is a real pleasure to work with.”

— Giulia Cerundolo, Senior Marketing Manager at Soil Association Certification