_nology
Rebrand and new website launch
After a successful first year coaching career changers how to code, _nology felt their first website was no longer supporting marketing efforts effectively. I was approached to deliver the digital content for the new website, from renewing brand values to delivering the copy and content in its entirety. Sensing the need to align core brand values within the team, I endeavoured to reestablish brand focus, before developing a tone of voice, SEO strategy and website user experience which allowed me to deliver the final website to the satisfaction of all stakeholders.
Brand Strategy
Tone of Voice
SEO strategy and Keyword Research
UX Mapping
Copywriting for web, social and reports
Digital Project Management
Content Management (Wordpress)
“Ally became an indispensable extension of our marketing team during the website re-build, she meticulously planned the user journeys and created clear and punchy messaging to ensure the best possible user experience for our customers. She worked closely with the entire _nology team, from our CEO to our coaches, to ensure our tone of voice truly reflected who we are as a business and we couldn’t have been happier with the results. Her extensive knowledge of digital marketing and SEO also ensured that the website content was not only engaging, but also maximised our search engine ranking and conversions. ”
— Hattie Webster, Marketing Manager at _nology
Final website.
“Ally was prompt at producing the website content which helped the build run smoothly and ensured its delivery on time. She is a delight to work with and by far one of the best copywriters we have ever used.”
— Hattie Webster, Marketing Manager at _nology