Secret Compass
Digital strategy, content and design—placemaking—luxury tourism— social media marketing—PR and events management
Secret Compass is an expedition and adventure company operating in the world’s most wild, remote and inaccessible places. After a website migration didn't deliver the desired uplift, I was approached to deliver SEO consultancy services to support the marketing team, before accepting a position as full-time Digital Media Manager. Personal achievements and highlights include: significant traffic and acquisition growth through ownership of search marketing, website conversion optimisation and UX, introduction of quarterly reporting with actionable insights for effective strategic planning, the delivery of brand new tailormade adventure service from early conception to live, press placements in Bloomberg, AFAR, Travel + Leisure and The Sunday Telegraph, and management of an annual adventure film festival complete with a panel of influential speakers.
Website, SEO and acquisition management
Copywriting
Website Analytics and Reporting
Strategic Planning
Social media marketing
PPC advertising
PR and events management
“Ally's key areas of achievement at Secret Compass were managing our digital presence and optimising the customer journey through major changes to website navigation, user experience and reworking our analytics. She also conducted a SEO research and review project, and has taken on the tasks given to her with very little direction and used initiative to understand the problems and develop planned solutions. She is bright, sociable and fits well into a team.”
— Tom Bodkin, Managing Director at Secret Compass
Website + copy screenshots
Social media marketing
